Where I live now, people read from right to left. That’s different from where I was born. It’s not easy but you can get used to it.
If you compare it to how we are used to reading on the web from top to bottom by scrolling down, that’s now also changing from vertical to horizontal. It allows to put content into (3D) perspective.
It can also maybe solve the discussion web designers and developers are having frequently … what’s above or below the fold ?
Nice example is Memolane
vetteshittv.wordpress.com 