Archive for the ‘Werruk’ Category

Sunrise belongs to moderate drinkers

13 December 2011

CSR , make sure to stay close to your roots.
Heineken does it with this new campaign to promote moderate drinking. well done.

Advertisements

Scroll down or left ? that’s the question ?

9 July 2011

Where I live now, people read from right to left. That’s different from where I was born. It’s not easy but you can get used to it.

If you compare it to how we are used to reading on the web from top to bottom by scrolling down, that’s now also changing from vertical to horizontal. It allows to put content into (3D) perspective.

It can also maybe solve the discussion web designers and developers are having frequently … what’s above or below the fold ?

Nice example is Memolane

Mobile advertising gives great opportunities

18 June 2011

mobile advertising has targetting possibilities beyond any other medium. for Nokia E7 we target iPhone users. simple . like bidding on competitor keywords ….

New Service for anyone who has a secret …

22 December 2010

New movie about Google better than Facebook the movie

31 October 2010

As always… the book is better.

When do we get the Movie about Google ?

Do you have 48 minutes ?

Have a look at this documentary from Bloomberg ¬†” The game changers”

Shoot the bear… just in case you missed it

8 September 2010

Culture difference

3 August 2010

5 months ago I started living and traveling in the Middle East. to summarize from a comms perspective every day small and sometimes even big surprises. just 2 examples:

Bavaria alcohol free beer is in Teheran no.1 fashionable drink under 25 years. they have never advertised. Facebook is not allowed in Iran but 50% have a FB profile !!

People drink Pocari Sweat. brrrrrrrr bah bah …. sweat has a negative context for most people or not ?

6 minute TedTalk Marshmallow challenge

10 May 2010

And once again… this makes you think twice before choosing who’s on the projectteam.

New York Times: Next2News wins NextWeb !!

2 May 2010

After a 2 day pitch against 285 other candidates,  Next2News wins the annual NextWeb Start up rally with a prestigious jury. YEAAAAAHHHHH Check NYT article

Next2News goes international

29 April 2010