Culture difference

5 months ago I started living and traveling in the Middle East. to summarize from a comms perspective every day small and sometimes even big surprises. just 2 examples:

Bavaria alcohol free beer is in Teheran no.1 fashionable drink under 25 years. they have never advertised. Facebook is not allowed in Iran but 50% have a FB profile !!

People drink Pocari Sweat. brrrrrrrr bah bah …. sweat has a negative context for most people or not ?


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